The Wall Street Journal - Read Yourself Better

Team: The&Partnership
Art Director: Dave Tomkins
Copywriter: Simon Philion
Designer: Veronica Jeronimo

Deliverables:
Icon library for campaign
Create layouts and resize for billboards
Prepare files for production

This brand campaign was aimed to challenge readers to go beyond click-bait media and challenge themselves by reading its content. WSJ provides a solution with their quality journalism based on facts. Creatively we wanted to bring the online and offline world to life in a new and unexpected way and create a visual world that also broke through the clutter.

My role as a designer in this campaign was to help with the development of the brand’s visual system. I also designed a library of icons that were made to be used for the current and future print and digital ads.